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The Benefits of User Experience Design in Product Development

Technology companies often have difficulty gaining insight into the real needs of their customers, and as a result introduce products that don’t meet market requirements. More often than most companies will likely admit, products confuse rather than wow the end-user.

Lack of communication between designers and end-users, “scope creep” that allows the introduction of complex or confusing features, and an unclear understanding of the intended application all contribute to products that don’t help a customer meet their personal or professional goals. User Experience Design (UXD), a practice of thoroughly researching a customer and developing personas and design scenarios, helps companies better understand the needs of end-users before product development begins.

This whitepaper provides a brief overview on UXD, and then illustrates how this design approach uses customer data to better ensure products help meet the goals of their intended end-users.

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